altinsesbuzz: Lifestyle

The special-edition DS3 was created for a retrospective event honoring the fashion label and its departed founder, and was used to shuttle celebrities and VIPs around Paris.

Similar to the standard model of the DS, this special edition Citroen hatchback comes with a new red exterior color that’s combined with the black roof with that unmistakable Yves Saint Laurent logo.

The DS3 is a special vehicle for Citroen, as it marks the introduction of the DS range to the market. The new line-up will be formed by luxury incarnations of some of the carmaker’s existing models. The DS3, based on the C3, has already been launched and it will be followed by the DS4 and DS5.

Source: Citroen

Press Release

CITROËN DS3 DRESSED IN YVES SAINT LAURENT

An essential fashion accessory, the Citroën DS3 slipped into its finest outfit to welcome guests to the opening of the Yves Saint Laurent retrospective.

By linking the first model in the DS line to the designer who revolutionised the way women dress, Citroën is reasserting its Créative Technologie universe. A high-fashion version of the DS3, decked out in the colours of the Yves Saint Laurent retrospective, transported fashion and film stars to the show at the Petit Palais in Paris on Wednesday 10 March.

Organised by the Pierre Bergé-Yves Saint Laurent Foundation, the exhibition includes more than 300 pieces. Presented in their historical and cultural context, they create a panoramic vision of the illustrious fashion designer's body of work, from his Dior debut in 1958 to retirement in 2002. The public also gets its first look at the entire series of legendary photographs of Yves Saint Laurent taken by Jean-Loup Sieff in 1971.

The Citroën DS3, a sensual and muscular compact hatch, is thus taking its first steps in the fashion world, blending its unique atmosphere of luxury and distinction with the elegance and anti-conformist aesthetic of Yves Saint Laurent.

Two legendary performance brands - Mercedes AMG and Cigarette Racing - unveiled a custom Cigarette Racing boat and the SLS AMG, which inspired its design, at a special preview at the Miami International Boat Show on Thursday, February 11. Both the Cigarette Boat and SLS AMG are on display at the boat show until Monday, February 15, 2010.

While each brand's playground is as different as asphalt and water, both AMG and Cigarette use their racing expertise to develop high performance machines for passionate enthusiasts.

Available this May, the 2011 Mercedes-Benz SLS AMG was developed exclusively by Mercedes-AMG, the high performance and motorsports division of Mercedes-Benz. Featuring a lightweight aluminum spaceframe chassis, hand built 563-hp AMG V8 engine and signature "Gullwing" doors, the SLS AMG is sure to quicken the pulse of high-performance enthusiasts.

Founded upon mutual respect and product admiration, Mercedes-AMG and Cigarette Racing have developed a long-standing professional relationship, allowing Mercedes-AMG to provide manufacturing expertise and materials to enhance one of Cigarette Racing's top models, the 46' Rider.

The new Cigarette 46' Rider features hand-applied AMG ALUBEAM silver paintwork also available on the SLS AMG. This process, used exclusively by AMG, covers body surfaces like a metallic skin, targeting light reflections to further emphasize exterior character lines and design details. Showcasing the state of the art nanotechnology, this unique finish imbeds tiny pigments of color measuring just 30 to 50 nanometres. The ALUBEAM silver is contrasted with AMG Designo Mystic White metallic in a bold design echoing the Mercedes-AMG logo. Inside, the boat features marine-grade upholstery that resembles the two-tone AMG Designo porcelain and white Nappa leather offered on the SLS AMG.

While many of the influences of the SLS AMG can be seen in the exterior paint work and interior, the true benefits of the inspiration can be found below the surface. With more than 100 innovations on display, the all new 46' Rider serves as a technology showcase for Cigarette.

From the propulsion system to the rigging, a clean sheet approach was utilized to build the all new 46' Cigarette.

Powerd by a pair of revolutionary twin-turbocharged 552 ci, 1350 HP Mercury Racing engines, the 46' Cigarette is estimated to have a top speed in excess of 130 MPH.

More details on the Cigarette Racing "Inspired by AMG" 46' Rider can be found online at www.cigaretteracing.com/legendary

About Cigarette Racing

Since 1969, Cigarette Racing Team has left an everlasting mark on the worldwide luxury powerboating industry. Its logo and iconic shapes are recognized throughout the world as the definition of custom high performance powerboating. The brand is renowned for its custom approach to building high performance luxury powerboats in which every customer's personal touch can be seen. Cigarette's long history and dedication to quality are on display all around the world being driven by presidents and enthusiasts alike. From 38' to 50' Cigarette Racing defines the industry of High Performance powerboating. More information can be found on Cigarette Racing at www.cigaretteracing.com.

About Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.
Source: Mercedes

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