FORD FIESTA, TOP 12 'AMERICAN IDOLS' GET PERSONAL

• Ford is adding an exciting new element to its sponsorship of "American Idol" by giving each of the top 12 contestants a unique opportunity to work with Ford designers and create their own customized 2011 Ford Fiesta graphics
• This new element will be featured in a video segment in tonight's episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX; fans will be able to see the Idols' customized Fiesta designs at www.americanidol.com
• With the help of four up-and-coming Ford designers, the Top 12 Idols created their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of each contestant's personality
• More than 100,000 people have already expressed an interest in the all-new 2011 Ford Fiesta due to the success of the Fiesta Movement social media initiative

DEARBORN, Mich., March 17, 2010 – Ford Motor Company is adding an exciting new element to its sponsorship of the hit television series "American Idol," giving the top 12 Idols a unique opportunity to work with Ford designers and create their own personalized 2011 Ford Fiesta.

Tonight's episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX, will feature this new element in a video segment.

"Ford has been a sponsor of 'American Idol' since the show premiered in 2002, and each season we try to take our relationship with the show to the next level in a fun and meaningful way," said Connie Fontaine, manager, Ford Brand Content and Alliances. "This year, the Idols will get a closer experience with our vehicles as they interact with our designers and customize a Fiesta design that reflects their own personality."

All of the Idols' Fiestas will be on display at www.americanidol.com. From March 17 through May 21, 2010 fans 18 and older can enter the Ford Music Video Challenge weekly for a chance to win one of the vehicles and a trip to the set of a Ford Music Video shoot or the grand prize, which includes a Fiesta with their choice of one of the Top 12 designs and tickets to the finale. Official rules and entry details are available at www.americanidol.com/ford/challenge.

"Ford has great young designers who are bringing fresh thinking to our product lineup," said Fontaine. "We hope the design integration with 'American Idol' will shine a light on the remarkable talent that is working tirelessly to deliver great products to market."


"Idolizing" the Ford Fiesta
Ford began the design process by giving each of the top 12 contestants a palette of nine Fiesta colors to choose from, including vibrant shades like Lime Squeeze, Blue Flame and Bright Magenta. So the design team could get to know each contestant on a more personal level, the Idols also were given a personality survey to fill out with questions like, "What are the three things you are most passionate about?" and "What do you want your car to say about you?"

Four up-and-coming Ford designers – Dillon Blanski, Gustavo Bizyk, Lesli Ann Agcaoili and Dean Carbis – reviewed the questionnaires, traveled to Hollywood to meet with the Idols, and then helped each contestant develop the concept for his or her personalized Fiesta, using color, custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant's individuality.

"We explained to the Idols that the graphics they design will actually be a symbol of them and their life experiences," said Carbis, who most recently served as lead exterior designer for the 2010 Ford Taurus. "They were really excited to work with us."

According to Carbis, Tuxedo Black was a popular color choice among the male contestants while the girls seemed to favor more vivid shades like Bright Magenta and Lime Squeeze. Some of the contestants even opted to accessorize their Fiesta with a four-piece 3dCarbon body kit.

"Some of the Idols are familiar with graphic tuning so they wanted to get the body kit and create more of a sports tuner package," he said.

Not surprisingly, music was a common theme among the contestants.

"Many of the Idols are obviously very music-oriented, so we talked about taking an instrument they play or the lyrics to their favorite song and somehow incorporating that into the graphics," said Blanski, 26, the youngest member of the Ford design team.

Both Carbis and Blanski say they are thrilled to participate in the "American Idol" project.

"Typically I'm expressing myself through the vehicles I design. Trying to interpret somebody else's passion and ideas and then help them put that into graphic form is totally different from anything I've done before," said Blanski. "It's a challenge, but it's also fun."


2011 Ford Fiesta: A hit before leaving the gate
Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 100,000 people have already expressed an interest in the 2011 Ford Fiesta.

Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.

It's also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.

Ford is planning many appearance and functional accessories for the Fiesta, including a lower body kit by 3dCarbon, a large, sporty rear hatchback spoiler brought over from Europe, several different shift knobs, and innovative body-side graphics by Original Wraps. A preview of these offerings and more is available at www.fordvehicles.com/fiesta while the graphics can be explored at www.fordfiestagraphics.com. The full Fiesta accessories offering will be available to review and purchase at www.fordaccessories.com when the Fiesta launches this summer.

Already, more than 7,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers. Customers can begin placing their order for the new Fiesta today through their local Ford dealer.


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Saab Spyker 9+ Tribute Concept Car

Automotive designer Eduard Gray has sent in some renderings of his ideas for the first car to come from the Saab purchase of Spyker. Based near Saab headquarters in Trollhättan, Sweden, Gray believes the drawings could land him a job with the Saab Design Studio Team.


“The union of Saab and Spyker presents a unique opportunity to create a design that takes the best of each brand and distills their qualities into a single product, the designer says in his website.”


Indeed, his six drawings of the Saab Spyker 9+ Tribute shows elements of both companies. Gray calls the work "a quick expression of my optimism for the future of the brand."


Spyker lends us its supercar chassis with a mid-mounted engine and low down aerodynamics while Saab contributes with the style, character and engineering making for a design that is as pleasant to look at as it is to drive.”



Source:dubdaily

Geneva Debuts: Gazal 1 Design Concept

Fifty students from the King Saud University in Saudi Arabia worked on this Gazal 1 concept car from April 2009. It has now been presented at the Geneva Motor Show. The students worked in collaboration with Magna Steyr on the engineering side and Studiotorino for styling. Over 50 sketches were offered and the final one chosen in May last year. An Australian designer named Peter Arcadipane was called on to supervise the whole project.


Every aspect, from styling and engineering feasibility to a running prototype were conducted in both Riyadh city and Turin where Magna has its Italian office. The prototype will be unveiled in Riyadh some time this year to mark the end of the project.


The main brief was to create an SUV with certain classical undertones but modern at the same time. It would be based on the Mercedes-Benz G-Class in terms of chassis and mechanics.


As for the name, Gazal is a reference to the very fast Arabian Gazelle, an apparently extinct antelope identified with the Saudi Arabian area. Green is said to be quite popular with Arabian people so it became the main colour of choice.




Press Release

The Project

The Gazal 1 styling model, presented at the 2010 Geneva Motor Show on the King Saud univesrity stand, is the result of the first "project" of KSU automotive engineering degree course in Riyadh.

The "project" management dedicated to fifty students, running from April 2009 within end 2010, totally cared by KSU docents was supported by external partnerships with Magna Steyr Italy for engineering along side Studiotorino for styling as mentors.

Academic lessons, covering all aspects of automotive development, including styling and engineering feasibility as well as the engineering and construction of the styling model and the first running prototype, were conducted in Riyadh in parallel to "on the job" training In Turin.

Within 2010 the running prototype will be presented in Riyadh and will signify the completion of the KSU automotive project.

Beyond the academic and technical aspects of the project, the experience provided a good opportunity for co-operation, cultural exchange and the development of new friendships.

The Style

The styling requirements given to Studiotorino by King Saud University and outlined in the first meeting in Riyadh on April 7th 2009, were very clear: this new SUV would be classical, contemporary and durable whilst avoiding short lived fashion and would to be based on the chassis and mechanics of the long wheel base Mercedes G-class.

Studiotorino called on the expertise of Peter Arcadipane, an Australian designer of thirty years experience in some of the best known Automotive design studios around the world, cooperating directly in team with the KSU students. Over 50 sketches side view proposals were presented and the academic body began a selection process which led to the final choice in May 2009.

Along side the KSU students and the supervision of teachers from the University, Magna Steyr Italy carried out the development of the digital surfaces used for the construction of the styling model presented at the 2010 Geneva Motor Show.

The "environmental graphic study" only for the style sketches comes from the stage offered to Studiotorino by the I.A.A.D. design institute in Turin and their students, in optic of collaboration among schools.

The name "Gazal 1" and the colour green were selected by the university staff for their local significance. Gazal refers to the Arabian Gazelle, a fast, strong and particularly well adapted animal to the region and green being one of the most popular colours amongst Arabian people.

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GQBYCITROËN – DESIGNED BY CITROËN. TAILORED BY SAVILE ROW. MADE WITH GQ.

Citroën and GQ have revealed a unique and exciting automotive project – the GQbyCITROËN.

The GQbyCITROËN is a concept car born through a unique partnership between the UK's market-leading quality men's monthly and a team of Citroën designers, collaborating to create the ultimate gentleman's drive. This is the first time a British magazine has collaborated with a car company in this way.


Responding to a brief by GQ's editor, Dylan Jones, Citroën's team, headed by British designer – and the man responsible for the new Citroën DS3 – Mark Lloyd, took a new look at the GT theme and integrated it with a typical Citroën design approach bringing GQbyCITROËN from design outline to concept reality.

GQbyCITROËN combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen – a signature Citroën design.


The car's cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the car's bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: "Savile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior."


Dylan Jones commented: "I wanted something practical, something cool, and something idiosyncratic – i.e. something surprising that didn't just look like a concept car. The GQ car needed to have the 'want' factor, but it also needed to look, feel and 'drive' like the sort of car no sane man could choose to ignore. We think it looks very very special."

Dynamic performance and environmental responsibility were also key requirements for the project. The GQbyCITROËN concept car is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km.


Mark Lloyd, Chief Designer of Citroën's International Projects added: "Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the car's interior we have also achieved that bespoke, fitted feel, both inside and out.


"For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn't want a car for the mass market. We wanted a car for GQ.'"

The GQbyCITROËN is featured in the April issue of GQ out March 4th 2010. For more information visit: www.gqbycitroen.co.uk.
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Lotus Evora Naomi for Haiti for 300,000 GBP

Bidding Commences! Three Evoras Were Auctioned at The Fashion For Relief TM Event, With The First Two Reaching Over GBP 300,000 Each!

The discerning fashion show audience at the Fashion For Relief TM show last night made their feelings clear about the design of the “Naomi for Haiti” Lotus Evora with the bidding reaching an incredible GBP 320,000. The winning bid came from Naomi Campbell’s boyfriend, Vladimir Doronin, who wanted to ensure that he got the first car, number one of eight.


Bidding on the remaining five “Naomi for Haiti” Lotus Evoras started at 0800 GMT today on the www.naomiforhaiti.com website. There are only 9 days to register a bid for these highly desirable "Naomi for Haiti" Lotus Evoras as the auction will end at 1200 noon GMT on the 28th of February 2010.

The grand total raised for the Fashion For Relief TM charity and the highest bidders will be announced by Naomi Campbell at the Lotus press conference on the 2nd of March at the Geneva Motorshow.


Naomi made a stylish entrance in one of the “Naomi for Haiti” Lotus Evoras, with a further fifteen Lotus Evora sports cars being used to provide a VIP chauffeur service for the celebrities that supported the Fashion For Relief TM show. The Fashion For Relief TM charity supporters included; Yasmin Le Bon, Kate Moss, Geri Halliwell, Piers Morgan, Sarah Brown, Eva Hertzigova and Andrew Flintoff.

Naomi Campbell said: "I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief TM happen. I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”


Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief TM event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”


The special “Naomi for Haiti” Lotus Evora sports car that Naomi arrived in was on display at Somerset House during the Fashion For Relief TM show. The exclusive styling reflects Naomi’s design direction and has been specially designed by Donato Coco, Lotus Director of Design. The bespoke "Naomi for Haiti" Evoras include a full range of options which combined with the custom design and special components make these cars an instant collectors item.

Naomi's Fashion For Relief TM event selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.
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Geneva Preview: Mercedes-Benz F800 Style concept car

Efficiency paired with elegance:
Pioneering premium sedan with "green" technology and avant-garde design

• A reinterpretation of the concept of "fascination and responsibility"

• Multi-drive platform enables use of two alternative drive systems - either Plug-in Hybrid or fuel cell

• Intelligent display concept focusing on "electric driving"

• HMI with cam touchpad for intuitive and precise operation

• Traffic Jam Assistant for increased comfort and safety

Mercedes-Benz' F800 Style research vehicle is showing the future of premium automobiles from a new perspective, as the five-seat premium sedan combines highly efficient drive technologies with unparalleled safety and convenience features and an emotive design idiom, which interprets current Mercedes-Benz styling in line with the brand's hallmark attribute of refined performance.

The F800 Style has a spacious interior full of intelligent seating, operating, and display concepts. Another unique feature of the large sedan is an all-new multi drive platform, which accommodates electric drives with fuel cells (enabling ranges of almost 375 miles) as well as the use of Plug-in Hybrids that can drive for up to 18 miles solely on electricity. Both variants of the F800 Style therefore make locally emission-free mobility possible at the level of a premium-class automobile, while at the same time being fully suited for everyday driving and providing a dynamic driving experience.

"We are dedicated to reconciling our responsibility for the environment with practical customer utility in a fascinating automobile," says Dr. Thomas Weber, the Daimler Board of Management member responsible for Group Research and Mercedes-Benz Cars Development. "The new F800 Style research vehicle combines this commitment to providing the leading innovative drive concepts with our traditional Mercedes strengths in the areas of design, safety, comfort, and outstanding performance."


A glance into the future of pioneering premium sedans

Within the 15.5-foot external length of the F800 Style, all of the components of the vehicle's efficient and environmentally compatible alternative drives (Plug-in Hybrid or fuel cell drive system) are installed in a space-saving manner in the engine compartment and the gaps within the chassis. Each of the drive systems takes up comparatively little space for the installation. This applies in particular to the electric drive with fuel cell, which has been enhanced by Mercedes-Benz to be compact and powerful. The front end's compact package was made possible through the consistent downsizing of all F-CELL components. As a result, the entire interior space is preserved and offers plenty of room for five occupants.

"For many decades now, our research vehicles have been turning pioneering concepts into reality and thereby setting future trends. We set a course on the large touring sedan segment in 2007, when we presented the F700," says Prof. Herbert Kohler, Head of E-Drive & Future Mobility and Chief Environmental Officer at Daimler. "Characteristic features of the F800 Style are its innovations, whose development is already close to the series production stage. This is true not only of the electric drive with fuel cells but also of the Plug-in Hybrid, whose components were taken from our modular system for electric and hybrid vehicles."


F800 Style with Plug-in Hybrid: Outstanding performance despite emissions of only 68 grams CO2 per kilometer

In combination with the very powerful Plug-in Hybrid drive system, the F800 Style is a very dynamic expression of the concept of "fascination and responsibility." Its drive unit consists of a V6 gasoline engine with an output of 300 hp with next-generation direct injection and a hybrid module with an output 109 hp so that it delivers a total power of around 409 hp. The lithium-ion battery with a storage capacity of >10 kWh can be recharged either at a charging station or a household power socket. Thanks to its powerful and high-torque hybrid module, in the city the F800 Style can run exclusively on electricity, therefore without generating any local emissions. Because it also has high torque right from the moment it starts, the vehicle has the same driving performance as a car with a V6 gasoline engine even when operating in electric mode. The F800 Style with the Plug-in Hybrid can run purely on electricity for up to 18 miles. The F800 Style research vehicle therefore marks a further important step in the creation of a market-ready Plug-in Hybrid. Mercedes-Benz will begin series production of the S500 Plug-in Hybrid with the introduction of the next-generation S-Class.

Due to its efficient drive system and a CO2 bonus for the battery-electric driving mode, the vehicle has a certified fuel consumption of only 2.9 liters of gasoline per 100 kilometers. This corresponds to extremely low CO2 emissions of only 68 grams per kilometer. However, thanks to its outstanding efficiency, the F800 Style equipped with a Plug-in Hybrid nevertheless has a driving performance comparable to a sports car (0-60 mph 4.7 s, top speed of 155 mph). When in electric mode, the F800 Style has a top speed of 75 mph, thus meeting the needs associated with long-distance driving.

Like the Mercedes-Benz S400 HYBRID introduced in the summer of 2009 and the Vision S500 Plug-in Hybrid, the powerful electric module (approx. 80 kW) of the F800 Style is completely integrated into the housing of the seven-speed transmission. The lithium-ion battery in the new research vehicle is located underneath the rear seat, where it takes up little space, creates a low center of gravity, and ensures maximum safety in the event of a crash.

The electric drive components in the F800 Style with the Plug-in Hybrid once again demonstrate the versatility of Mercedes-Benz' extensively scalable modular hybrid system. The hybrid system can be expanded in various ways, depending on performance needs and the area of application. On this basis, it is possible to combine hybrid modules and batteries of different performance ratings with fuel-efficient, high-torque gasoline and diesel engines. Examples range from the current mild hybrids all the way to Plug-in Hybrids that enable pure electric driving over long distances. In developing the F800 Style with Plug-in Hybrid, the Mercedes engineers specifically focused on improving the pure electric driving in urban traffic. Thanks to high power reserves, the F800 Style in e-mode easily masters all kinds of city traffic while producing no local emissions. With the new hybrid module, the top speed of the F800 Style with Plug-in Hybrid has been increased to 75 mph in electric mode compared to the Vision S500 Plug-in Hybrid. At the same time, it emits only 68 grams of CO2 per kilometer, compared to the latter vehicle's 74 grams per kilometer.


Flexible, secure, and fully suited to everyday use:
The F800 Style with electric drive and fuel cell technology

The F800 Style also offers clean driving pleasure in the variant equipped with an electric drive based on fuel cell technology. The vehicle's electric motor develops around 136 hp as well as a strong torque of approximately 214 lb-ft. The fuel cell generates the traction current by chemically reacting hydrogen with oxygen onboard the vehicle, producing water vapor in the process as the only emission.

The components of the fuel cell drive are taken from the range of available e-drive modules, which Mercedes-Benz developed for a variety of different electric vehicles. These components, which are already installed in the limited edition B-Class F-CELL, can be used flexibly and are suited for a variety of different drive configurations. The F800 Style is an example of this, as it uses rear-wheel drive, in contrast to the B-Class F-CELL. The same components are also installed in commercial vehicles, with developments here being spearheaded by the new Citaro fuel cell bus, which is equipped with two of the F-CELL systems used in passenger cars.

The new Mercedes-Benz research vehicle has the fuel cell located in the front, while the compact electric motor is installed near the rear axle. The lithium-ion battery is located behind the rear seats and is protected as well as possible against the effects of accidents, as are the four hydrogen tanks. Two of the tanks are located in the transmission tunnel between the passengers, while the other two are underneath the rear seat.

F800 Style with further innovations for more comfort and safety

In addition to a multi-drive platform that is unparalleled for large sedans and the combination of different alternative drive technologies, the F800 Style features many other technological innovations, such as a new multi-function display concept and a human-machine interface (HMI) with a cam touchpad. The display shows many additional functions not typically found in conventional instrument clusters. The F800 Style's display concept focuses for the first time primarily on electric driving functions.


HMI with cam (camera) touchpad for intuitive and precise operation

The new cam touchpad HMI is an intelligent expansion of the COMAND system. For many years now, Mercedes-Benz has been forging ahead with the development of innovative operating and display systems. A particularly user-friendly innovation is being presented in the F800 Style. The HMI unit here consists of a touchpad on the center console and a camera that records video images of the user's hand as it works the pad. The live image of the hand is presented in transparent form in the central display above the console. The user sees the contours of his or her fingers glide across the image without covering anything, thus ensuring that all of the functions of the currently used menu remain visible so that they can be easily operated by applying slight pressure to the touchpad. Pressing the display with one's fingers generates a feeling similar to that of touching laptop keys so that users know when they are carrying out specific actions.

The cam touchpad HMI unit recognizes finger movements on the pad surface such as wiping, pushing, turning, and zooming, thus enabling intuitive regulation of the climate control system, telephone, stereo and navigation systems, and Internet access. The unit enhances active safety as well, because it is extremely easy and convenient to use and therefore does not distract the driver as much from the actual task of driving. And unlike conventional touchscreens, the HMI cam touchpad does not get smudged with fingerprints.

Conventional touchpad units generally depict hand or finger positions only by a small point in the display. Their lack of precision makes it very risky to enter information while driving, because doing so diverts the motorist's attention too much from the road. By contrast, the HMI with cam touchpad can be easily and safely operated even while driving. Test subjects have confirmed that the HMI with cam touchpad is extremely easy and safe to use, particularly as a result of the transparent depiction of the hand.

Range on Map: Graphic range depiction during electric operation

Another very user-friendly innovation created by the Mercedes engineers is the "Range on Map" function, which shows the remaining possible travel radius during electric vehicle operation as a 360° depiction on a map. Should municipalities only permit purely electric automobile traffic in the future, the driver can determine whether the electric range of his or her vehicle is sufficient for the journey into and out of the urban area by means of the Range on Map function. The system provides this function by combining information on the current battery charge level with data from the navigation system.

In the new operating and display concept, Mercedes-Benz has created a solution that provides an unparalleled amount of information in a system of exemplary clarity. The engineers have thus achieved the goal of successfully developing a comprehensive yet easy-to-operate information and control system for future automobiles equipped with electric or partially electric drive systems. A further-developed version of the system can also display recharging stations.


Mirror display is easy on the eyes

The mirror display of the innovative cam touchpad HMI eliminates the differences between close proximity visibility and visibility over longer distances, thus contributing to the driver's physiological safety in a manner typical of Mercedes. The system displays driving and vehicle information via a mirror in the instrument cluster so that they appear to be farther away. The distance the eye looks into is thus extended, which means less switching between near and far focus - and therefore less fatigue - for the eyes.

New DISTRONIC PLUS Traffic Jam Assistant further reduces the stress of driving

Back in 2006, Mercedes-Benz introduced DISTRONIC PLUS, the world's first proximity and speed control system that operates even when the car is standing still. The system substantially reduces the stress for drivers in dense traffic, as it regulates the distance from the vehicle in front even at very low speeds all the way down to a standstill. With its new DISTRONIC PLUS Traffic Jam Assistant feature in the F800 Style, Mercedes-Benz has also become the world's first automaker to implement a system that is also capable of automatically following the vehicle in front of it into curves. The system recognizes the difference between driving along curving roads and turning, which means it does not "blindly" follow the vehicle up in front - for example, when it changes lanes in order to exit the highway.

The result is that at speeds of up to about 25 mph, the Traffic Jam Assistant function takes care of both longitudinal and transverse movements so that drivers do not have to steer themselves. The driver can just sit back and relax - with hands on the steering wheel. When the 25 mph mark is exceeded, the steering torque that keeps the vehicle in its lane is gradually reduced to a point at which the Traffic Jam Assistant smoothly disengages. Drivers can, of course, override the system at any time. Sensitive sensors notice active steering movements, thus automatically deactivating the system's lateral control function.

"The DISTRONIC PLUS Traffic Jam Assistant is the logical continuation of the Mercedes-Benz assistance and safety philosophy. With it, we are setting another milestone on the path toward creating innovative systems, with which we will further enhance the high driving comfort that is a hallmark of Mercedes," says Prof. Bharat Balasubramanian, Head of Product Innovations & Process Technologies at Group Research and Advanced Engineering. The required data is generated by radar distance sensors that are supplemented by a stereo camera.


PRE-SAFE 360° improves safety in rear-end collisions

While the Traffic Jam Assistant heightens comfort and active safety, the innovative protective system known as PRE-SAFE 360° further improves passive safety. PRE-SAFE 360° is based on the proactive occupant protection system PRE SAFE® developed by Mercedes-Benz. Unlike the previous system, PRE-SAFE 360° also monitors the area behind the vehicle. As a result, the system engages the brakes around 600 milliseconds before an anticipated rear-end collision occurs. The key advantage of this system is that braking a stationary vehicle helps prevent secondary accidents such as those that occur when the car is pushed uncontrolled into an intersection or a pedestrian crossing. It goes without saying that PRE-SAFE 360° also allows the driver to take control at any time. For example, the brake is immediately released if the driver hits the gas pedal, should they recognize that there is sufficient space in front of their vehicle to avoid the rear impact.

Rear pivot-and-slide doors ensure maximum entry comfort

A particularly customer-friendly innovation of the F800 Style is its rear doors. Whereas the front doors are attached to the A-pillar in a conventional manner and open wide toward the front, the rear doors slide backward when opened, as they are suspended from an interior swivel arm. Because the doors slide back close to the vehicle body, occupants find it much easier to get into and out of the automobile in tight parking spaces.

The F800 Style also has no B-pillar, making the entire space between the A and C-pillars completely accessible when the doors are opened. Despite the lack of a B-pillar, the F800 Style boasts a bodyshell that is both extremely robust and lightweight, and that meets the stringent demands for crash safety that are a hallmark of the Mercedes brand.

Reinterpretation of the typical Mercedes-Benz design idiom

The F800 Style is both a technology platform and a showcar. This research vehicle was created through close cooperation between technical research and advanced engineering departments and the advanced design studios in Sindelfingen, Germany and Como, Italy. Its exterior appearance is marked by a long wheelbase, short body overhangs, and a sensually flowing roof line.

"The exciting coupe-like roof line, and in general the vehicle's balanced proportions, lend it a stylish sporty look that reinterprets the Mercedes-Benz design idiom and emphasizes the sculptural character of the F800 Style," says Mercedes-Benz Head of Design Prof. Gorden Wagener. "The result is a harmonious blend of innovative form and function, which conveys a sense of great styling and authority."


Front end with distinctive LED headlights

The vehicle's front end features a variation of the radiator grille with the centrally placed star that is typical of Mercedes sports cars. The curved radiator grille bars softly flow around the tube holding the Mercedes-Benz brand star. Along with the wide radiator grille and the generously curved air intake openings, the model's unique bright LED headlights emphasize the dynamic nature of the research vehicle. The headlights are divided into individual segments for daytime running lights, turn signal indicators, and primary headlights. The F800 Style's taillights are also equipped with state-of-the-art LED units that enable an exciting interplay of indirect illumination and direct beams. The result is an attractive, unmistakable, and memorable visual effect.

Wood and light create a cozy interior

Luxurious wood surfaces and lots of light ensure a high level of comfort in the interior of the F800 Style. Occupants will immediately notice the modern sense of lightness, and functional elements like the driver area and the door armrests seem to float in space like sculptures. The innovative lightweight-construction seats in the F800 Style consist of a magnesium shell and a carbon fiber laminate shell backed with a fine yet resistant netting. The seat shell also features genuine wood veneer. For the veneer process, Mercedes-Benz engineers used a 3D surface coating procedure designed especially for the veneering of three-dimensional surfaces. This same procedure was used to create the wood finish in the center console, on the doors, and in the driver area. These wood finishing pieces are molded as 3D laminated components and are augmented by an aluminum core, which ensures that the components meet the high crash safety standards that are a hallmark of Mercedes.

Successful transfer from research to series production

Mercedes-Benz has presented 13 research vehicles since the early 1980s. The range of innovative and pioneering automobiles that was unveiled - beginning with Auto 2000 in 1981 and leading up to today's F800 Style - offers proof of the consistency and foresight with which Mercedes-Benz engineers address the core issues of research and technology in order to develop innovative solutions for the future. Many systems that were first used in research vehicles and viewed as revolutionary at the time are now found in Mercedes-Benz production cars, including the DISTRONIC proximity-controlled cruise control, which was first installed in the F 100 in 1991 and made its series production debut in the S-Class in 1998.

The F800 Style is continuing this approach. Like its predecessors, the model features important drive, comfort, and safety system innovations, as well as an avant-garde design, all of which point the way forward for future series- production Mercedes-Benz vehicles that will continue to impressively combine fascination and responsibility.
Source: Mercedes-Benz;Photos autoblog

Mercedes-Benz SLS AMG Inspires New Cigarette Racing Boat

Two legendary performance brands - Mercedes AMG and Cigarette Racing - unveiled a custom Cigarette Racing boat and the SLS AMG, which inspired its design, at a special preview at the Miami International Boat Show on Thursday, February 11. Both the Cigarette Boat and SLS AMG are on display at the boat show until Monday, February 15, 2010.

While each brand's playground is as different as asphalt and water, both AMG and Cigarette use their racing expertise to develop high performance machines for passionate enthusiasts.

Available this May, the 2011 Mercedes-Benz SLS AMG was developed exclusively by Mercedes-AMG, the high performance and motorsports division of Mercedes-Benz. Featuring a lightweight aluminum spaceframe chassis, hand built 563-hp AMG V8 engine and signature "Gullwing" doors, the SLS AMG is sure to quicken the pulse of high-performance enthusiasts.

Founded upon mutual respect and product admiration, Mercedes-AMG and Cigarette Racing have developed a long-standing professional relationship, allowing Mercedes-AMG to provide manufacturing expertise and materials to enhance one of Cigarette Racing's top models, the 46' Rider.

The new Cigarette 46' Rider features hand-applied AMG ALUBEAM silver paintwork also available on the SLS AMG. This process, used exclusively by AMG, covers body surfaces like a metallic skin, targeting light reflections to further emphasize exterior character lines and design details. Showcasing the state of the art nanotechnology, this unique finish imbeds tiny pigments of color measuring just 30 to 50 nanometres. The ALUBEAM silver is contrasted with AMG Designo Mystic White metallic in a bold design echoing the Mercedes-AMG logo. Inside, the boat features marine-grade upholstery that resembles the two-tone AMG Designo porcelain and white Nappa leather offered on the SLS AMG.

While many of the influences of the SLS AMG can be seen in the exterior paint work and interior, the true benefits of the inspiration can be found below the surface. With more than 100 innovations on display, the all new 46' Rider serves as a technology showcase for Cigarette.

From the propulsion system to the rigging, a clean sheet approach was utilized to build the all new 46' Cigarette.

Powerd by a pair of revolutionary twin-turbocharged 552 ci, 1350 HP Mercury Racing engines, the 46' Cigarette is estimated to have a top speed in excess of 130 MPH.

More details on the Cigarette Racing "Inspired by AMG" 46' Rider can be found online at www.cigaretteracing.com/legendary

About Cigarette Racing

Since 1969, Cigarette Racing Team has left an everlasting mark on the worldwide luxury powerboating industry. Its logo and iconic shapes are recognized throughout the world as the definition of custom high performance powerboating. The brand is renowned for its custom approach to building high performance luxury powerboats in which every customer's personal touch can be seen. Cigarette's long history and dedication to quality are on display all around the world being driven by presidents and enthusiasts alike. From 38' to 50' Cigarette Racing defines the industry of High Performance powerboating. More information can be found on Cigarette Racing at www.cigaretteracing.com.

About Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.
Source: Mercedes

2011 NEW POLO GTI UNVEILED

The new Polo GTI has been unveiled, promising to be the fastest, most focussed and cleanest performance Polo yet produced.

The original performance variant of the Polo was unveiled in 1986 in the form of the G40 Coupé - a car that mixed a fast-revving, 113 PS, supercharged engine with a low kerbweight and sharpened responses.

Fast forward 24 years and the new Polo GTI bears similarities with the G40. At its heart is a 1.4-litre TSI engine that uses a supercharger from idle through to 3,000 rpm at which point the turbocharger cuts in to provide boost. The result is an output of 180 PS at 6,200 rpm and 184 lbs ft of torque from 2,000 rpm which, when aligned with a 1,184 kg kerbweight, allows the Polo GTI to accelerate from rest to 62 mph in 6.9 seconds before reaching a top speed of 142 mph.

Despite a keen focus on performance, the new Polo GTI is capable of delivering 47 mpg on the combined cycle while emitting just 139 g/km of CO2.


The TSI engine is linked to a compact seven-speed, twin-clutch DSG gearbox that channels drive through the front axle. In addition, the Polo GTI is fitted with the XDS differential, an electronic cross-axle traction control system for improved traction and handling. The XDS system is a functional extension of the electronic limited slip differential (EDL) which is a part of the standard ESP system.

In order to sharpen responses, the Polo GTI is fitted with new springs and dampers which results in a 15 mm lower ride height than the conventional Polo.

Like its Golf GTI sibling, the Polo GTI features significant aesthetic changes. A new front bumper featuring a deep airdam is joined by a honeycombe grille element with horizontal red strips and a simple GTI badge. New headlight units complete with the option of LED running lights lend the Polo GTI an imposing new look.


Further back, a subtle sill extension wraps around the lower edge of the body while at the back a new rear bumper features a small diffuser and a pair of chrome-tipped exhausts. The Polo badge is replaced by a simple ‘GTI' version.

Finally, a set of 17-inch wheels identical to those fitted to the Golf GTI are fitted along with a set of red brake callipers.

The changes continue inside the Polo GTI with revised dials, a new, flat-bottomed GTI steering wheel complete with small gearshift paddles and contrasting red stitching, aluminium pedals and new, heavily bolstered front sports seats finished in tartan trim. Subtle gloss black trim covers the centre console while the headlining is now finished in black.

The new Polo GTI is due to arrive in the UK in the summer at which point pricing and specification will be announced.
Photos: 4wheelsnews

Video: Next Generation Concept IndyCar Unveiled in Chicago

DeltaWing LLC, of Indianapolis, introduced the future of open wheel racing today at the Chicago Auto Show, aimed at realigning America's premiere racing tradition with current automobile industry and consumer trends. DeltaWing calls on technological innovation to return racing to cutting edge relevance in the search for extreme performance with less environmental and financial resources.

"Today marks a fundamental shift in how race fans and the general public will view all racing cars in the future; this is a game changer" said Dan Partel, Chief Executive Officer of DeltaWing LLC. "This radical prototype takes open wheel racing to a new level from both an engineering standpoint and the overall spectator experience."

The car also marks the next step in the industry's dedication to becoming more environmentally responsible. DeltaWing has identified that this marketplace trend can be applied to the IZOD IndyCar Series and has developed this concept car using the most advanced American technology.

By targeting reduced aerodynamic drag and lighter weight, the DeltaWing design achieves record breaking on track performance with only half the engine power of its recent predecessors. The unique vehicle design provides optimum and consistent distribution of loading for the Firestone Firehawk tires, which are specifically developed for the dynamic characteristics of the DeltaWing racer. The futuristic form aims to appeal to a younger demographic audience who is increasingly in search of technological innovations to solve the requirement for sustainable personal mobility. DeltaWing LLC will design, engineer and supply a running prototype by August, 2010.
Revolutionary design from every angle

• Ultra narrow front track design saves weight, while fairings for the Firestone tires reduces aerodynamic drag and prevents wheel interlocking

• Delta plan view shape provides undisturbed airflow to the downforce generating ground effect underbody venturi located beneath the car's center of gravity just ahead of the widely spaced rear wheels. Highly efficient downforce with negligible wake ensures minimal loss of aerodynamic performance for a trailing car thus enhancing the on-track overtaking spectacle

* Uncluttered side view with rearwards driver location provides ideal sponsorship positioning and true single-seater appeal. The highly prominent tail fin replaces the conventional inverted aerofoil in order to broaden the yaw stability envelope without inducing aerodynamic drag on straight-aways

"We are confident that this car will outperform the current generation IndyCar and do it in a more environmentally friendly way," said Partel. "Auto racing has always been a powerful marketing tool for propelling new technology into the hearts and minds of consumers. This new car was specifically designed to be more closely aligned with the new reality of automobiles that are arriving on the road today. Consumers are choosing cars that provide impressive performance capabilities but with greater fuel efficiency. This prototype IndyCar features those same characteristics, making it much more relevant to the public and the auto industry. It is our goal to make participation in the series highly attractive to the automobile manufacturers as well as the fuel, technology, information and entertainment corporate sectors."

DeltaWing anticipates the final car will weigh a remarkable 50 percent less than the current generation IndyCar and crucially, generate only half of the aerodynamic drag. This combination requires substantially less horsepower to generate speeds of over 235 miles per hour while delivering a 100% improvement in fuel efficiency.

"Our goal is to have our first prototype on the track in August," said Partel. "We look forward to an exciting development project with the Indy Racing League to ensure that all of their requirements are met for DeltaWing to become the next IZOD IndyCar in 2012."

"Today, we saw the future of racing unveiled", said Bill Lafontaine, Chief Marketing Officer. "This revolutionary car and business concept ushers in a new era in racing and reinforces the strong tradition of innovation in open wheel racing. This initiative reaffirms America's ability to lead in the automotive field. We look forward to the development of the car and our first running prototype."


About the DeltaWing IndyCar Prototype

Initial concept work by Ben Bowlby started with a clean sheet approach and began in January, 2009 at Target Chip Ganassi Racing in Indianapolis. The first prototype car will be powered by a 2.0 liter 4 cylinder turbocharged engine. Final horsepower figures will be based on the car's performance on the track, but by using state-of-the-art computer modeling, it is anticipated that the engine will need to produce approximately 300 horsepower to attain the performance targets and will run over 4,000 miles before requiring a rebuild, a dramatic 100% improvement over the current engine.

"The DeltaWing Concept is more than just a new and exciting racing car; it is about creating a platform that moves racing into the new era of information entertainment", said Bowlby, Designer and Chief Technology Officer. "Once we have successfully production engineered and manufactured the first generation of team cars, those cars will form the beginning of a constant evolution formula. Our intention is to publish the entire design detail via the DeltaWing website where access will be available to everyone and so provide a unique participation opportunity and insight into the engineering world of modern racing cars. Just as we hope to see multiple engine suppliers with different configurations and displacements, we also hope to create a framework that will allow us to see a varied and ever changing grid of racing machines in a sustainable, cost controlled and high value manner. We will be unveiling these plans once the prototype is up and running. As we design the DeltaWing prototype, safety, efficiency, value and cost are our main priorities; the goal is that more teams and drivers will have the opportunity to compete in the IZOD IndyCar series. At this point we anticipate a complete car with engine will sell for $600,000."


Key Specifications (estimated)

• Weight with driver: 1,030 lbs.

• Horsepower: 300 BHP

• Wheel base: 125 inches

• Front track: 24 inches

• Rear track: 70 inches

• Aerodynamic drag: Cd 0.24

Key Technical features

• Engine and transmission are "non-stressed members" of the chassis structural design which allows teams to install a wide variety of lightweight powertrains

• The prototype will feature a 4 cylinder turbo charged engine that will produce approximately 300 horsepower at 7,000 rpm and weigh only 160lbs fully dressed

• Engine capacity, RPM and configuration freedoms are anticipated given only that the rate of fuel delivery to the engine will be controlled by a specially developed fuel flow rate control unit

• Vehicle weight distribution is necessarily more rearward than traditionally seen with 72.5% of the mass on the larger rear tires

• 80% of the aerodynamic downforce acts on the rear of the car

• Inline traction under acceleration through the rear tires is greatly enhanced by rearward weight and aerodynamic distributions

• Unique amongst today's racing cars 60% of braking force is generated behind the center of gravity giving a dynamically stable response

• Locking propensity of the inside front wheel on corner entry is greatly reduced

• Transission features 6 speed oval and 5 speed plus reverse road track configurations with sequential paddle shift actuation

• Differential features full torque vectoring active technology with driver control of gain for balance adjustment. "Active stagger" removes the expensive necessity for staggered rear tire diameters for ovals

• Advanced computer modeling of structures, impact energy management, aerodynamics, vehicle dynamics and tires has been used to develop the virtual DeltaWing car

• The car's performance has been simulated on each configuration of race track encountered during the IZOD IndyCar Series Championship

• Modern advanced materials and CNC construction techniques applied to achieve gains in light weight structures and occupant safety

• Driver position, restraint layout and energy absorbency facility designed with the latest data on survival criteria

Visit www.deltawingracing.com for additional information and to follow progress on the design and development of the concept


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2012 IndyCar Swift Concepts [Video]

San Clemente, California - USA February 2010

American race car company, Swift Engineering, Inc. is proud to announce key motorsport partnerships with industry leading companies to further its bid to design and build the next generation race car chassis for the 2012 IZOD IndyCar Series ®.

"Given Swift is the leading US race car design and manufacturing company and our 27-year history was founded in motorsport, it is only natural that we aspire to partner with the nations' premier open-wheel formula, the IZOD IndyCar Series," Jan Wesley Refsdal, Swift's president said.


Key business alliances have been cemented between Swift and Cray Inc. (The Supercomputer Company), Indianapolis-based Mark One Composites, Inc. and Cruden America, world leaders in motion racing simulators

"Individually, each one of these partnerships is critical to Swift's continuing commitment to motorsport; however, collectively and in conjunction with one another they will help us set new industry standards in innovative design, manufacturing and support," Refsdal stated.


Swift's strategic industry partnerships were carefully selected and cultivated through a focused effort to realize the challenge the IZOD IndyCar Series has set for its next generation car.

Cray supercomputers will be used at Swift's facility to further enhance its capabilities in Computational Fluid Dynamics (CFD), an important tool in the design and development of aerodynamic concepts. In conjunction with Swift's existing on-site wind tunnel designs will be tested in accurate virtual models allowing for valuable driver feedback and performance data collection on Cruden's state-of-the-art 3Ctr 6-DOF motion racing simulator which is soon to be operational at Swift.


"Speed-to-market is critical in any business, but probably more so in racing as the green flag doesn't wait for anyone," Refsdal said. "Rapid development is just as much about the speed and quality of the design process as it is manufacturing. We are evolving our four-year exclusive certified composite repair relationship with Mark One Composites, Inc. to provide further manufacturing and inventory support directly to teams from its Indianapolis-based facility."


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