Since 2006, Gemma has appeared in FHM's 100 Sexiest Women list, debuting at number 32 in 2006; following her appearance on the cover of FHM, she moved up to 23 in 2007; and in 2008, she rose again to number 18. She ranked No. 06 in COED Magazine Online's "50 Sexiest WAGs of World Football" and number 46 in AskMen.com's 99 Sexiest Women of 2008.In May 2007, Atkinson was announced as the "glamorous new face" of the British Grand Prix and the official "mascot" of the "hi-octane" championship at Silverstone on 8 July. She was the face of the 2007 Tour de France. In early 2007, she was elected to be the new face of the lingerie chain La Senza.In October 2007, Atkinson was elected the new face of Ultimo's D-G range. She opened Ultimo stores within Debenhams branches in London, Belfast and Glasgow.