At first glance these look like something a Terry Richardson devotee would have shot for American Apparel. I guess Diesel is trying to jump feet first into the "edgy" underpants market.
I honestly don't know what to think of these. The phrase that keeps coming to my mind is "Girl, you need to call your people to come and get you!"
Don't get me wrong, Ariel is beautiful and has a great figure for lingerie but personally speaking, I've never fantasized about at clothing optional party where I'm the only chick present in the shot and a white guy who looks like European Jesus rubs lotion on my belly. Call me old-fashioned. There are more photos at the Diesel site featuring two white female models in their skivvies but their booties are unmolested.
Source: Diesel & kahlilg/tfs